For the first time ever, four billion fans can express themselves throughout any match (Showters can Showt for every player once every 60 seconds), select the Players of the Match (one for each team) and get a ShowtBack reply from the Showtee every time they Showt. In this way four billion people can be heard, counted, remembered, and replied to. But remember you can Showt 24/7 for the player Showtees, not just during matches (it’s just that your Showt won’t count towards Player(s) of the Match outside of match time).
We made this mockup for a client to show the unprecedented 24/7 fan engagement Showt can deliver to a sponsor every day of the two month 2025 IPL. All the players will get a ShowtBack creation tool so they can ShowtBack immediately in the fan’s native language.
Colors / Viacom18 / Voot (the producers of Bigg Boss, India’s most successful reality series) and Showt jointly used this creative to promote the “Showt for Bigg Boss” solution to the advertising community in India. It was incredible to work alongside the great Colors marketing and sales team.
Showt’s global content management team keeps track of each country’s top Showtees. It’s a huge task. We have 9 million in our database now, and always updating. As soon as a new personality enters the scene, as noted by our global users, we add them. We always err on the side of caution, and add everyone suggested to us. We also push that Showtee to sign up for a ShowtBack account.
For the past 25 years, Anil Wanvari has been one of India’s leading publishers, media and internet executives, journalists, commentators and analysts. His Indiantelevision.com has been the go-to site for the media industry in India since 2000.
Arguably the world’s leading political cartoonist, Kevin Kallaugher (“KAL”) — he’s been the cartoonist for the Economist since 1977 — honored Showt with this wonderful cartoon about a critical point in history where Showt would have been very useful (if everybody had a digital device at the time.) Thanks, Kevin, you made us proud!
On big days in history — Trump is elected POTUS, the Brits vote for Brexit, Narendra Modi apologizes for the Farm Bill, Putin invades Ukraine, Elon Musk buys Twitter, Queen Elizabeth II dies — Showt will allow all 4 billion people with a device to express themselves quickly and easily.
PLEASE watch this video first to really understand why Showt is different and better than those other social platforms. Billions of fans have strong opinions every day but social media is so woefully deficient as platforms for having fans express themselves and be heard and replied to by public figures.
Being first is difficult, especially when the concept is easily confused with omnipresent things like polls and surveys. Showt is very very different from all the millions of polls and surveys out there.
Showt is simple, and universally understandable. No instructions necessary. All languages have Yes/No. It can be inserted everywhere.
The potential revenue sources for Showt will be great, as companies will want to gain a real-time communication tool with the consumers.
We have always been heartened by the response from publishers all over the world. When there is a big topic that involves the whole country, region or the world, publishers are willing to include a ShowtBox in their stories about that topic, and they are keen to report on the ShowtCounts. Digital publishers are fighting hard to remain relevant, and keep readers engaged and make their sites sticky. Inserting universally aggregated and reported ShowtBoxes in stories is a no-brainer, as is reporting on the ShowtCount.
SonyLIV is a wonderful partner and tech innovator. CEO NP Singh was incredibly supportive. We worked with the brilliant SonyLIV team (Uday Sodhi and Omkar Shende at the helm) who really understood Showt and its potential to give all sports fans an instant way to be heard, counted, replied to (with ShowtBacks), and remembered. Getting the Showt widget on the largest sporting platform in India (cricket) was a massive boon for us. All thanks to NP and the whole SonyLIV and Sony Sports team.
Thanks to SonyLIV Showt was on the cricket and we were a big success. Click on the Showt logo, and you could instantly Showt for all the players and the two teams. The players with the most Yes Showts appear at the top (in real time). The player that is at the top by the match end is their team’s Player of the Match. We have a Player of the Match for both teams, as it’s not fair to any country playing India to have only one Player of the Match, as an Indian will always win.
It was thrilling for Showt Instant Global Voting to be featured on SonyLIV’s Clasico OTT game, the most awaited match on the football calendar. It was thrilling to give the viewers the chance to choose the Showters’ Choice Player of the Match for both teams.
It’s difficult for most people to understand how Showt is different from all the other surveys and polls. Once people see Showt in action, the lightbulb goes off over their head: “Oh, yeah, that makes sense. Now I see how it’s different.” Very quickly people will wonder how they got along without it, especially the 99.99% of people who were never heard and counted before about anything (except their vote at an election.)
It’s hard to describe Showt without comparing it to some other platforms. Showt is for the 99.999% of us who don’t have a voice. Everyone will become part of history with Showt.
Showt’s desktop website (18 min demo here) mirrors the functionality of Showt’s Android & iOS app, and mobile website. We knew that early users would prefer to try out Showt on the website before downloading the apps. So we wanted to make the experience of the website very similar to the apps.
Never before has a new platform been so dependent on reaching a critical mass. We have a plan for getting there. Stay tuned!
This was the first illustration we made when we started Showt. It’s at the core of why we started Showt. People kind of feel that because social media is used by billions that the power structure from the pre-social media era has changed. But the big public figures (Beyonce, Elon Musk, Cristiano Ronaldo) could use traditional media in the “old days” and they can use traditional media AND social media now. The 99.999% of us didn’t have a “voice” in the old days, and we still don’t have a voice today. We little people can certainly post our opinion on social media, but it’s not going to break through.
If you just want to sample the people, you need only ask a thousand at random. Showt is different. Our goal is to give everyone a chance to express themselves and be heard, replied to, counted and remembered, 24/7.
Showt is for this executive’s mother, and everybody else who wants to be heard and counted. Survey companies will continue to do their specialty business after Showt is used all over the world, but Showt will be the platform for everyone, everywhere, about everything.
This simulation is an example of the power of Showting all over the world on a daily basis. All Showtees (athletes, sports teams, brands, political parties, politicians, entertainers) can get 24/7 feedback, and can chart their Showts Yes/No over time, from every city and country in the world. A Messi fan looking at this chart might say “Yes, that was about 200 Yes Showts from me over the past few years.”
The data that Showt will capture will be extraordinarily valuable to advertisers, political parties, and researchers all over the world. It’s totally unique data, as the Showter is expressing a straightforward, unambiguous expression of their emotions at that precise time, and can then an hour later Showt again with a different expression.
The player on each team with the most Yes Showts will win the <Sponsor> Player of the Match. We will have a Player of the Match for both teams, as it’s not fair when India plays any other country, as India has such a massive population.
Any service company — banks, hospitality, restaurants, retail — can give customers an instant, easy, anonymous way to praise or criticize staff. All thanks to ICICI — India’s second largest private bank (and a leader in progressive customer service) — for this demo.
The core of Showt is for the 99.999% (all of us regular people) to Showt and be heard instantly and globally about the .001% (public figures, places, products, issues, sports teams, companies, organizations, songs, films, TV shows.) But what about the hundreds of millions of hard-working service workers (nurses, waiters, bus drivers, bank tellers, porters, room cleaners) who we deal with all the time. They deserve our feedback, even though they are certainly NOT public figures. Showt has devised a code system, so we don’t endanger the anonymity of the regular people who are service workers. Showt “Yes” for that incredible housekeeping staff in the hotel — they deserve your encouragement and support, and their bosses would love to hear about your experiences.
We have always been proud of how Showt can NEVER add to the virtriol, hatred and negativity that is the hallmark of current social media. Of course, no one likes to get a “No”, but it’s not drenched in vitriol, it’s just “No.”
